In 2020 Amazon Go partnered with a social strategy agency to launch our organic social program (FB & IG). As creative lead on this project I worked closely with the agency to ensure the work was on brand. In early 2021 we decided to bring the creative work in house. I crafted the creative strategy and partnered with our marketing manager to lay the groundwork for our social program. As director for this program I managed the work and presented directly to leadership. Sadly (sniff, sniff) we paused the work in late 2021 (look for more social fun in 2022!)
The challenge: create an integrated marketing campaign to highlight what Amazon Go is, what we sell, and what makes us unique. During the concept phase two ideas floated to the top: #1 Amazon Go is all about finding your flow, it's a seamless experience for our customers.#2 The magic of Amazon Go. You walk in, grab what you want and walk out. It's a magical experience that makes you feel light, joyful, giddy. Both ideas spoke to the brief and strategy so we did what every creative on the planet looooooves to do. We Frankensteined them. Every day magic + Find your flow. The "flow" evolved into a graphic ribbon that takes our viewer on a journey, we infused the idea of magic by creating a wonderland world with animation and live action, we sprinkled a bit of movement and dancing and ta-da, our first big campaign.
Every year Brooks Running Shoes launches a Limited Time Only shoe for specific holidays. The Fourth of July shoe is an anticipated shoe for Brooks fans. I had the pleasure of creating the campaign, directing the photo shoot and illustrating the digital assets.
Branding, naming, design and style guide for Curious Toast Cafe
Packaging projects for various clients
U.S. and International merchandise collections
Branding and design for a large gated development in Wenatchee, WA
Branding and design for a popular pizza bar in South Park, Seattle
Digital campaign named: New Year / New You encouraging people to get motivated when the weather is still less than perfect
Branding and design for an experimental event venue promoting downtown Albuquerque
Art direction, design and illustration for a Starbucks store concept
Updated branding and seasonal ad campaigns for a local restaurant in Seattle
Artist journals for Target / various retailers
OT Circus is a non-profit organization that combines Occupational Therapy and art. It's the brain child of Victoria Van Dame who has been working as an OT for over 20 years. She created a space for her clients to be creative, share ideas and promote awareness for autism and disabled people. The art her clients produce are sold at her gallery and the proceeds go to fund this ongoing program. It's been gaining a lot of press in Albuquerque lately and the brand needed a refresh (I designed the first logo when it was in the very early stages). As OT Circus grew up so did the branding. I evolved the branding from hometown silly to something a bit more buttoned up but still a little weird (Victoria insisted on keeping it weird).
Wall art for Mod Pizza in various markets
Alex: The Double:Rescue Dog written by Geri Gale. Alex tells the story of a rescue dog named Alex who finds a caring and loving home. You are Beautiful written by Jen Picken. You are Beautiful is about finding the beauty in everyday items as well as finding the beauty within yourself. Patrice: A Poemella written by Geri Gale. Patrice is about the myth of art and artist and how a woman and man during wartime pull truth and art from pain, passion and desire.
If you made it this far you must be really, really bored. What is this exactly? A random dump of projects with some honest commentary.