Most people will never see this section. Personally, I never click past 4 projects on a portfolio site so if you made it this far, good on ya. What exactly is this? A place for me to have a little fun with the projects I liked....and didn't like.
My sketchbook for this internal logo. One person at the meeting said, "it's too female focused". Ummm, it's called the Women's Impact Network.
I created this little logo bug for the Downtown Wenatchee Ale Trail and in return I got 10 tickets to the event. I'm hazy on the details after about an hour in. I'm pretty sure I had fun.
The MOST fun sh*t to design are "pie in the sky" scenarios. This was supposed to be real but because of dumb budgets it was scrapped.
This is the coolest thing that happened to me when I was a full time employee at Starbucks. A customer loved my card design so much she got a tattoo of it! She called up customer service and that person knew someone who worked with me and that person passed along the message with this photo. I was so humbled and flattered.
Sometimes the best ideas don't get chosen which is a bummer. This was my original idea for a mother's day card for The Buck. The one chosen? A bunch of flowers. Eye roll. I ended up doing it. We all gotta eat.
All the designers ran from this campaign. It was too "pedestrian" for them. WHAT??!!! Come on, giant drinks in a boat? Shooting arrows? Effing hilarious. Not really but I still had fun working on this and after all, isn't that what it's all about?
Every now and then I get a dumb comment like, "I'd like to see more campaign work from you" or "I see a lot of branding but not a ton of advertising". Guess what? I'd like to hear less stupid comments.
Don't you love it when clients pick the concept you recommend? I sure do. I have a special place for this small campaign that launched overseas.
Remember Zune? That's ok, no one does. Zune was the weirdest place I've ever worked. The only feedback I would get is "make it cooler". Um, ok. Thanks bro.
The creative director said, "I don't know, just use these colors and do something with this". Dude, GREAT direction, got it.
This was a HUGE deal. I was hired as the Creative Director and designer for the first non-coffee product in grocery. Starbucks Hot Cocoa had been around but usually as a promo thing for the holidays. This was the concept that was approved and on press until someone high up the chain said 'WAIT STOP THE PRESSES!" (for real). This person was uncomfortable with illustration (huh?) so I had to pull something out of my ass in less than a week (see next photo).
This is what got approved. I still like it but...it's a little yawn. I did put my foot down when the higher ups said "I want to include a cup of cocoa on the front of the package" Hell to the no. Every brand on the market has that dumb cup of hot cocoa on the front of their packaging ( side note: I didn't actually say that it was dumb but my inside voice did). This packaging lasted on shelf for 7 years with steady or increasing sales. Not bad.
I got to illustrate the inspiration behind the entrepreneurs Microsoft funded a few years back for an Instagram campaign. It was a feel good time.
Our buddy has had so many operations we all lost count. Some needed, most not needed. I created this shirt for him and his buddies for their annual motorcycle ride.
To be honest. I have do idea what this was for. I know it was for Starbucks but I have zero memory of why I created it but I like it anyway.
I've always loved these ideas I mocked up for Office for Mac. Guess what they decided to do? Come on, it's Microsoft. If you guessed use the same design 5, 6, 7 years in a row then DING DING DING you guessed right.
This was the MOST FUN I've had as a designer hands down. I created 33 designs for the Starbucks Holiday Dot Wall (and over 250 ideas, crazy). It was an absolute joy to work with this team. It didn't feel like work and that's a rarity.