velvet design

Curious Toast Cafe

Branding, naming, design and style guide for Curious Toast Cafe

Date: 2020 Client: Curious Toast LLC Role: Creative Director and Designer
Amazon Go

Amazon Go

In 2020 Amazon Go partnered with a social strategy agency to launch our organic social program (FB & IG). As creative lead on this project I worked closely with the agency to ensure the work was on brand.  In early 2021 we decided to bring the creative work in house. I crafted the creative strategy and partnered with our marketing manager to lay the groundwork for our social program. As director for this program I managed the work and presented directly to leadership. Sadly (sniff, sniff) we paused the work in late 2021 (look for more social fun in 2022!) 
Amazon Go Brand Campaign

Amazon Go Brand Campaign

The challenge: create an integrated marketing campaign to highlight what Amazon Go is, what we sell, and what makes us unique. During the concept phase two ideas floated to the top: #1 Amazon Go is all about finding your flow, it's a seamless experience for our customers.#2 The magic of Amazon Go. You walk in, grab what you want and walk out. It's a magical experience that makes you feel light, joyful, giddy.  Both ideas spoke to the brief and strategy so we did what every creative on the planet looooooves to do. We Frankensteined them. Every day magic + Find your flow. The "flow" evolved into a graphic ribbon that takes our viewer on a journey, we infused the idea of magic by creating a wonderland world with animation and live action, we sprinkled a bit of movement and dancing and ta-da, our first big campaign.  
OT Circus

OT Circus

OT Circus is a non-profit organization that combines Occupational Therapy and art. It's the brain child of Victoria Van Dame who has been working as an OT for over 20 years. She created a space for her clients to be creative, share ideas and promote awareness for autism and disabled people. The art her clients produce are sold at her gallery and the proceeds go to fund this ongoing program. It's been gaining a lot of press in Albuquerque lately and the brand needed a refresh (I designed the first logo when it was in the very early stages). As OT Circus grew up so did the branding.  I evolved the branding from hometown silly to something a bit more buttoned up but still a little weird (Victoria insisted on keeping it weird).